13 Going on 30 (2004)

 

13 Going on 30

Genre: Comedy, Romance, Fantasy

Story-line: This story is about a 13 year old girl who plays a game on her 13th birthday and wakes up the next day as 30 year old woman.

Director: Gary Winick

Stars: Jennifer Garner, Mark Ruffalo, Judy Greer, etc.

Country: USA

Release date: 23 April 2004

Budget: $37,000,000

Gross: $4,382,272

Production Co: Revolution Studios, Thirteen Productions, etc.

Sound Mix: DTS, Dolby Digital, SDDS

Idents: 

• Revolution Studios
• Thirteen Productions

Titles:

• The title is completely different compared to the one on the poster.
• It is all pink
• It is bold
• It has an accent on the numbers 13 and 30 which are made by making them larger. 
• The background is blue and has sparkles which suggest mystery and magic.

Durration: 4.47 minutes
Mise en Scene: The costumes are from the 90's because they are bright and colourful. The lighting bright which suggests its a comedy genre.


The production companies are introduced here.

                   durration: 13 sec

durration: 21 sec

The name of the director, writers and others appear on the screen and they are in the middle and have a blue background with stars and sparkles. The font is blond and pink, which suggests that the target audience are females and more likely to young adults and teens.

The background then changes to the sky, The font becomes higher pink. A diegetic music is used to make the beginning soft and settled.
Every title was about 3 to 4 seconds. 

That background then turns out to be the background for a photo of which the girl who is standing in front of it. The camera zooms out of the clouds and turns into a long shot to set the scene. After it cuts to Jenna . A diegetic and non- diegetic sound is used as you could hear students talking behind her as well as the photographer and flash from the camera. But you could also hear this guitar playing which is a non-diegetic.

A is used to show the audience Jenna's (this little girl) facing expression.
She is talking to the photographer and the camera cuts between them two and they shots are used to represent a point of view.

A fade to white transition was used to introduce a new scene. As the photo has been taken a title of the movie appears. In bold pink and with the same background which was used to show the actors and directors. However, this time the title is large and stand out more than the other names in this movie. The music is non- diegetic 

An over the shoulder shot was used here to show the photo on Jenna, this show was used to inform audience of who Jenna is and what year is it. The music is diegetic and non-diegetic because you could hear her saying "Oh My God".

On the left side you could see how the names started to appear .

They pink and bold again. A mid shot is used to show the boy. The camera cuts from Jenna to this boy and back to her. This may suggest to the audience that they are both the main characters and there might be a potential relationship.

Another 3 names appear in front of her . A mid shot is used again to show her looking at her photo, as it shows her face as well as there arms holding a photo. The music is diegetic and non-diegetic again as you could hear the bell and other students talking as well as a music which is not visible.
Mise en scene of her costume may and the way everyone who surrounds her may suggest that this was set in the 90's. There are lockers behind her and lots of young people. This may suggest that this was set in school.

This is a long shot which establishes the scene. You could see students, lockers and backpacks with have a connotation of school.

The girl is the middle is holding a photo, this may suggest that she is proud of it as they way she walks connotes that she is strong, popular and powerful. The denotation of group of girls who follow her behind, connote that she is popular. As well as all the people who surround her are looking at her as if she is famous.
The music gets tough and powerful as the girls appear in the scene. The music is non-diegetic but it was made so the audience know who Jenna is looking forward to be.

The scene then cuts to Jenna and Matt (the boy who is maybe the match character) walking on the pavement. The Production Co. appear on the top in bright pick again. Establishing shot with a high angle was used to show the audience that they are not in school anymore. This may suggest that school is over and its evening. The mise en scene is that the scene is bright and sunny and they are not wearing winter cloths, grass is green. This may suggest that it is autumn as they are wearing sweaters.

Another establishing shot with a high angle has been used to shoe they characters entering their house. Their houses are very close to each other this may suggest they that they know each other very well and perhaps have been friends since childhood.

The name of the director appears at the middle. In bold and pink and it is larger than any other names. This may suggest that he is the USP here.  The music is diegetic and non-diegetic as has a dog barking,birds tweeting. However you cant see them in the actual shot. Also a quite music is still playing.


Overall this movie has some great shots and angles. The title came at the beginning also all the actors names are visible and attracts audiences attention. The mise en scene is that the lighting is good and it matches the characters status. When the group of girls appear the lighting turns a bit darker. Also at the beginning when Jenna appears her background is blue sky with white and clear clouds. This has the connotation of her being nice, polite and a nice girl in general (innocent). Their costumes suggest that this was happening in the 90's as they have those bright cloth, denim baggy coats and those bright fluffy hair-ties.   

I have done a vodcast where I have included this movie and how it appeared in the opening in terms of titles, semiotics and narrative structure.